Who we are.
More than management — Luxe is the strategic partner for athletes and brands ready to win on and off the field.
Luxe isn’t transactional. We combine strategy, brand development, recruiting, and partnerships to create long-term success for athletes and measurable ROI for brands.
Keith “Brigz” Brigham started Luxe Sports Mgmt out of both necessity and passion.
In college, he was balancing more than just schoolwork — he had a daughter at home and was doing everything he could to support her. Brigz worked in the communications department on campus, picked up odd jobs, and still struggled financially. When it came to his own recruiting journey, he didn’t have the luxury of exposure or easy connections. Brigz went door-to-door, emailed numerous coaches, and fought for every opportunity. In 2021, he began helping other athletes with their recruiting, sharing his story to help them understand what it truly takes to get noticed. Parents began reaching out with questions about NIL, and Brigz quickly realized the gap: athletes were being overlooked, undervalued, or taken advantage of. Too many were getting the short end of the stick.
That’s why Luxe exists — to change that. Brigz wanted to build something that not only helps athletes get recruited but also teaches them how to grow into a brand, manage opportunities, and think like a business — on and off the field.
Luxe isn’t just his company. It’s his passion. It’s a promise to athletes and families that they don’t have to go through the same struggles Brigz did.