“We help brands connect with athletes to create authentic, measurable, and lasting partnerships.”

For Brands.

  • Athlete Partnership Strategy

    Luxe matches brands with athletes based on values, audience alignment, and storytelling potential. Multi-platform campaign creation with digital-first, influencer-driven strategies.

  • Campaign Development & Execution

    We provide end-to-end creative campaign planning with Luxe athletes, blending social-first storytelling and branded challenges to drive authentic engagement. Our tailored campaigns deliver impactful content that amplifies your brand and connects with your audience.

  • Event Activation & Sponsorship Integration

    We offer athlete appearances at activations, brand events, and sponsorship opportunities, creating a powerful connection between your brand and top-tier talent. Our service ensures seamless integration of in-person engagement with digital promotion, amplifying your brand's visibility across both physical and online spaces.

  • ROI Measurement & Reporting

    Luxe offers clear ROI tracking, measuring reach, engagement, and conversions to show the direct impact of your campaigns. Our detailed reports are tied directly to your brand’s KPIs, providing actionable insights that align with your business goals. With Luxe, you can confidently track performance and optimize strategies for maximum results.

For Athletes.

Recruiting

We guide athletes through every stage of the recruiting process, from one-time strategy sessions to hands-on advisory and full concierge management, including coach outreach, communication, and long-term positioning.

Athlete Brand Development

We help athletes create and grow their personal brand through custom visual identity, social media strategy, and storytelling designed for partnerships and visibility.

Sponsorships, NIL, and Partnerships

We prepare athletes to be “NIL Ready” and provide full-service management of sponsorships and partnerships, including audits, outreach, negotiations, compliance, and long-term deal structuring.